We recommend following these best practices with your Facebook profile to avoid restrictions and make sure your structure works properly.
Keep your Meta (Facebook) profile active and compliant with these essential tips.
🚀 Recommended Approach
For optimal ad performance and cost-efficiency, we recommend launching ads at 12:01 am. This gives Meta the full day to spread the budget evenly, enhancing ad optimization and helping to keep costs down.
🕰 What happens if I launch an ad mid-day?
When you launch an ad partway through the day, Meta still aims to spend the entire daily budget by 11:59 pm. As a result, the available budget is used up faster, which may lead to higher CPC, CPM, or conversion costs, as well as reduced ad performance. This is because Meta has less time to optimize the ad and distribute the budget evenly across the day.
🆔 Profile Authenticity
Use a real name, personal photo, and accurate info.
Show genuine activity like adding friends and following pages.
👤 Single Account Rule
Stick to one Facebook account per user—no duplicates allowed.
✔️ Profile Verification
Have at least 10 friends and recent posts (within 6 months).
Profiles should be at least 3 months old to avoid being flagged.
📝 Complete Your Profile
Fill out bio, contact info, and set a profile picture. Incomplete profiles may face restrictions.
🔗 Consistent Engagement
Engage regularly by liking, sharing, and commenting on posts to show profile authenticity.
🚫 Avoid Suspicious Activities
Adhere to Facebook’s Community Standards. Profiles engaging in spamming, fake news, or other violations will be rejected.
🏢 Business Verification
Complete Facebook’s Business Verification process with matching, accurate info for your business details.
🔒 Ad Account Security
Use two-factor authentication (2FA) and regularly update passwords for security.
📜 Compliance with Policies
Follow all Facebook Advertising Policies and Terms of Service to avoid ad account issues.
Following these best practices helps maintain a compliant and effective profile on Meta, reducing the risk of restrictions and ensuring your profile is trusted.