Meta's advertising structure is organized into levels, offering streamlined management and performance insights.
🌐 Business Manager (BM)
The central hub for managing all ad activities—perfect for multiple ad accounts, Pages, and users.
Provides access to ad pixels, permissions sharing, and other business tools for seamless operations.
Verified Business Manager Options:
🇺🇸 USA Verified BM – €57
🇪🇺 EU Verified BM – €60
Tip: A single BM can be used across multiple shops or projects!
📊 Ad Account
Under Business Manager, ad accounts house your campaigns and manage region-specific activities.
Businesses may operate several ad accounts tailored to different brands, regions, or goals.
Pro tip: Use ad accounts from specific countries (e.g., USA, Netherlands) to align with your target audience’s time zones.
🎯 Campaigns
Each ad account organizes campaigns based on objectives—like boosting traffic, gathering leads, or increasing awareness.
Campaigns define the primary goal of your ad efforts.
🎛️ Ad Sets
Within campaigns, ad sets focus on audience targeting, budget, schedule, and placements.
Control who sees your ads and how much budget to allocate per segment.
Important for global ads: Set the correct time zones to match audience behavior and avoid inaccurate data.
🎨 Ads
Within each ad set, create individual ads with images, videos, and text to reach your audience.
Test variations to see what resonates best and optimize for performance.
Following this structure helps businesses organize, target, and optimize Meta campaigns efficiently, ensuring they reach the right audience at the right time with impactful content.