In this article, we’ll explore three key Facebook ad account structures that can help minimize risks, improve account resilience, and enhance ad performance. This guide is especially useful for dropshippers, as Meta platforms often scrutinize these accounts more closely.
For a detailed guide on Facebook structures, feel free to check our video tutorial 🎥
⚠️ Structure 1: Single Profile, Single Business Manager
Setup Overview:
Business Manager (BM): Contains one ad account, a Facebook page, and a Pixel for tracking 📊
Facebook Profile: The profile associated with the Business Manager handles all ad campaigns and assets 👤
Risks:
If any single element (profile, ad account, page) encounters a restriction, there’s no backup 🚫
Example: If the profile gets restricted (a common issue for dropshippers), you lose access to the Business Manager, effectively stopping all advertising
Recommendation: This structure is high-risk for dropshippers. If any component is disabled, it disrupts the entire advertising flow ⚠️
🔐 Structure 2: Multiple Profiles for Added Security
Setup Overview:
Business Manager: Includes one ad account, a Pixel, and Facebook pages 📱
Profiles: Three profiles are attached with specific permissions:
Two Admin Profiles: Have full control and can access all BM settings 👥
One Employee Profile: Limited to managing campaigns, budgets, and other ad settings without access to sensitive data or billing 🔒
Benefits:
Profile Redundancy: If one admin or employee profile is restricted, others can still access the account, ensuring continued advertising 🔄
Improved Security: The employee profile has limited permissions, minimizing the risk if compromised 🔐
Extra Pages: Having at least two or three pages ensures that if one page is restricted, other pages can be used 📄
Remaining Challenges:
If the entire Business Manager is blocked, access to historical data and Pixel optimizations is lost 📉 This can impact ad performance over time
💾 Structure 3: Optimal Setup with Dedicated Pixel Storage
PIXELS ARE SHARED WITH ADVERTISER
Setup Overview:
Business Manager 1: Contains ad accounts, Facebook pages, and profiles for daily advertising 📱
Business Manager 2 (Pixel Storage): Dedicated solely to storing Pixel data with no advertising activity 🔒
Benefits:
Pixel Security: Business Manager 2 is only for data storage, reducing the risk of it being flagged or restricted 🔐
Data Continuity: If Business Manager 1 is blocked, Pixel data remains safe in Business Manager 2. This data can then be transferred to a new ad account, allowing you to continue advertising without losing valuable historical insights 📊
Best for: Dropshippers and advertisers who prioritize risk mitigation and continuity. This setup significantly reduces potential downtime and data loss 🛠️
👥 Why the Three-Profile Approach is Essential
Professional dropshippers often buy Facebook profiles and pages (Facebook assets) from suppliers to build this robust structure. By having multiple profiles and backup pages, dropshippers can easily manage accounts, scale their campaigns, and maintain account health 💼
In summary, for dropshippers or anyone managing high-risk accounts, Structure 3 offers the best protection against Meta’s restrictions and allows you to keep advertising seamlessly ⚙️