Please follow these steps to set up a Facebook Pixel and connect it to your account:
Choose a Tracking Solution
Options include tools like Omega, TrackBee, and WeTracked. For this guide, Omega is used.
Create a Pixel in Events Manager
Create a Pixel in Events Manager
Navigate to Events Manager from Facebook’s All Tools menu.
Press Connect Data > Web > Next > Create New Data Set.
Press Web -> Next
From Dataset press Create new dataset:
Name the pixel and save it by pressing Create. The pixel will now appear in Data Sources.
Your Pixel should be visible in a Data Sources:
Install a Tracking Solution
Install a Tracking Solution
For example, in Shopify, download the Omega app and follow the installation steps.
Make sure to name your pixel
You can find the pixel ID by going back to the DataSources page:
After you added all the inforamtion, please press Next:
Use the Facebook Access Token from Data Sources:
Go to Settings and scroll down to find the token.
Click on it to copy or generate it, then paste it into the tracking solution:
Select Your Time Zone
Adjust the time zone to your location during setup:
Choose a Plan
Free plans are available, but the Shopify Basic Plan is recommended for enhanced tracking, including:
Conversions API tracking
Server-side events
Set Up Conversions API
Set Up Conversions API
In Pixel Manager, turn on Server-Side API and test server events using the provided test codes.
After pressing setup the test code is required, you may find it in your Pixel Test Events section:
In Events Manager, select your pixel and click Set Up Conversions API.
Choose Partner Integration > Shopify, then follow the steps to link your Shopify account.
Final Tip
Ensure the right profiles and ad accounts are assigned to avoid any tracking issues. 🚀